Finally payrolls, the new
salary accounting for Europe.
The customer: PAYCHEX Inc., New York, is market leader for payrolls. Listed (today on NASDAQ) for over three decades this company has a yearly revenue of more than 1 bn US$, a substantial growth rate (never less than 18% p.a. for the last 20 years) and serves more than half a million Americans in nearly all states of the USA.
Based on market research the THOMSEN GROUP has (further) developed the following new product concept:
Paychex offers a completely new clear and with it simple payroll. In particular for medium sized companies. And most of all:
With American service (and German know how).
We call the product PAYROLL (as unique selling point and quality feature), which led to a new entry in the Duden a few months later.
We start in Europe’s most important market: Germany.
Further examples of the product-P:
GreenCity The first city of responsibility in the world. (Zurich)
Panasonic Worldwide everything that connects to a power outlet.
Rheinmetall The first city of entrepreneurs in the world.
Sevens The first successful vertical shopping mall in Germany.
wellyou Highly expansive player in the international health business market.
Zeilgalerie The most famous shopping center in Germany. Soon: Zip-Shopping.
