Low yes, but attention:
not too low!
The THOMSEN GROUP has developed the following price strategy:
In the starter market Germany the average price from the competition is about Euro 13 (per payroll and employee per month). A competitor only charges Euro 6.99. Should Paychex use the option of an even lower price? No. Because if the price falls below Euro 7, serious doubts about the quality arise. This was a result of our LifeResearch.
Within their price strategy the THOMSEN GROUP therefore recommended: Euro 8.80.
With a declining price scale. This way, even with the highest discount rates, the border of quality impression won’t be undercut.
Further examples of the price-P:
Panasonic Worldwide everything that connects to a power outlet.
RWI The first democratic offices in the world.
Sevens The first democratic offices in the world.
FBC The first skyscraper in Frankfurt city.
wellyou Highly expansive player in the international health business market.
