In order to allow for a maximum of success in the market one has to consider the triad of publicity, sympathy and investment/rent/purchase.

Hence a leitmotif is critical. But which one? The power of the leitmotif correlates highly with the development of the society. Is it possible to identify an issue that’ll continue to influence people in the future?

Globalization and the age of information, non-stop- and adventure-society or simplifying as well are apparently well known phenomenon’s. But even from well known trends new effects diffuse which in turn shape the next decades.

The future is responsibility. This mega-trend breaks down into:
1. Economic responsibility. 2. Social responsibility. 3. Ecological responsibility.

GreenCity is the first eco-city for the ambitious. It complies with the requierements of the renowned GFK-institute, which identifies and predicts the increasing harmony between ecological thinking and high expectations.

GreenCity is a lifestyle. The freshest fisch and the most delicious vegeatables are on offer. Where one finds high life during daytime one will also find a lively nightlife, for example in culturespots and in in-restaurants where the organic kitchen is delicious and fun. GreenCity is a status symbol.

For a new way of thinking.

Cars? They vanish below deck. Only historic oldtimers can be seen from far away: covered under glass, this is revealed by our winking. (since many GreenCitizens are not opposed to cars). At the same time they form the noise isolation wall to the railway system. Many people are coming by train. By conviction. People who leave their car behind will be rewarded: Apartments are cheaper, shopping as well.

And because green free time is twice as nice, not only are the woods and sihl luring but also gym apartments and a vital spa that sources its energy from its own hydropower station.

Spa. This bath is also being used by the guests of the -like a lighthouse, prominent and high reaching- green hotel.

And the architecture? It’s modern and uses sustainability. It doesn’t blindly follow some external criteria’s if nowadays a smarter way is possible. In case of doubt it defines its own, very modern standards. Sustainable not expensive is the benchmark; here the right way is to be smart and intelligent. But sometimes highly innovative stuff is very expensive. Then it doesn’t have to be always as comprehensive. But GreenCity is always the first to show it. GreenHotels are prominently standing behind the autobahn, surrounded by trees. Apropos autobahn. It is what makes GreenCity into a oasis and a commitment.

Citizens of Zurich want to live together. Young and old. Without the stigma of being shipped off to a nursing home. That’s responsibility too. That’s GreenCity too, because you’ll find service here.

Living. For old and young.
GreenCity is fun.