The shopping mall for people
with small and large pockets.
The THOMSEN GROUP has developed the following product concept:
Luxury and bargains in one place. For two important target groups:
The hybrid consumer.
She/he spends a lot for prestige value and novelties.
She /he shops cheap wherever it’s not about prestige value or novelties.
Taking the cheap airline for the holidays. But staying at the luxury hotel.
The smart shopper.
Has little time. Knows her/his stuff. Earns well. Saving is a game for her/him.
Saving at Saturn, in order to afford Joop.
Further examples of the product-P:
GreenCity The first city of responsibility in the world. (Zurich)
Panasonic Worldwide everything that connects to a power outlet.
Rheinmetall The first city of entrepreneurs in the world.
wellyou Highly expansive player in the international health business market.
Zeilgalerie The most famous shopping center in Germany. Soon: Zip-Shopping.
Flip Flops: Euro 40 (buying cheap).
Kroko Bag: Euro 4000 (to splurge).
