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Case-Studies.

Our references in black and white.

Milk which stays fresh longer.
The THOMSEN GROUP identified this market gap for Hansano, the market leader for milk products in the North: fresh milk does not keep long enough for many consumers. Nonperishable milk is not fresh enough for many consumers.
If requested, we will gladly bring a taste test to our next meeting!


Growing city of Zurich.
Following a European competition the THOMSEN GROUP was commissioned by the renowned Swiss Marazzi AG under the integration of renowned jurors and on the basis of their recognized almost 27-year expertise.
Through Losinger Construction AG which has over 1200 employees, Marazzi belongs to the French conglomerate Bouygues, which is also active in the sectors of operator services and telecommunication/media (also the largest French television station TF1 and the third largest mobile communications provider in the country are part of this company), and it is one of the leading construction firms in Europe. In 2001, the enterprise with 125,000 employees in 80 countries achieved sales of 20.5 billion Euros.
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The first democratic offices in the world.
In the government district of Düsseldorf (renamed by the THOMSEN GROUP, previously undesired "Unterbilk") not only decision makers of politics but also of business are now working. In the rwi4, the four 30-year-old high rises, which the THOMSEN GROUP fully rented in record time - at higher rental prices. The first democratic offices in the world are paying off doubly: Renters make decisions here like an owner. And with the services developed by the THOMSEN GROUP, they feel like city guests.
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From problem case to the no. 1: Shopping Center Sevens.
Opened in the year 2000. Distinguished with the worldwide real estate award for the best architecture. Located on one of the most desirable shopping streets in Europe - the Königsallee in Düsseldorf. The 15,000 square meter shopping center SEVENS on 7 floors. AND notwithstanding: three years without success. At the end of 2003 the THOMSEN GROUP then presented the 5P strategy which they had been developing since May.
The Sevens immediately became the only save-and-splurge mall in the world. Since the introduction of this concept, only top quality is offered, sometimes without label and inexpensive (save), other times with label and expensive (splurge). With this, full leasing was achieved in a few months and market leadership in 4 months: the Sevens has become the most recognized (over 80%) and the friendliest (over 78%) shopping center in Düsseldorf with annual double-digit sales growth.
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The Frankfurt office center.
With almost 1 million m2 of unrented space in Frankfurt and already 15,000 m2 in FBC, the THOMSEN GROUP succeeded with an innovation offensive to stop the wave of lease cancelations within 3 months and to achieve full leasing within 9 months.
We will gladly send you further information.
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The Deutsche Telekom.
From offices which were planned by London star architects, the THOMSEN GROUP developed almost a hundred "first villas on the 15th floor”): the skylight. That is exclusive high rise living in the downtown area. With a scarcity strategy 50% of the apartments were sold within 10 days and 50% long before completion.
As an example, you can find further information in the television report from Stern-TV, which we will gladly send you.
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Nasdaq listed market leader for payroll accounting.
Paychex comes from New York. And wanted with a pricing strategy of less than 7 Euro per month and employee (instead of an average of 13.50 Euro with German tax advisors) to take the European Market by storm. The THOMSEN GROUP identified the problem. Decision makers did not believe in the high quality at such a low price. The solution: a new determined pricing strategy of 8.80 Euro with the LiveResearch© of the THOMSEN GROUP. That was the most important step taken by the THOMSEN GROUP to achieve a successful solution to the Paychex assignment. Europe, choose us!
More information at: www.thomsen.de ("News" July 2004)
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Eticur.
One of the preventive medicines developed by the THOMSEN GROUP under guarantor's liability of the Free State of Bavaria.
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Panasonic.
Matsushita, better known in Europe by the globally familiar brand name Panasonic, offers diverse products which were developed by the THOMSEN GROUP. For example the world's most hygienic dry razor, which previously failed as a wet-dry razor despite a budget in the millions.
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wellyou.
Health and fitness is a market of the future. However, while almost 15% of the inhabitants of other European countries attend health clubs, in Germany this number is less than half of that. Therefore, new members are the most important target group. These target persons do not like "muscle factories" and the usual prices are often much too high for them, especially if one on occasion does not visit the studio for one or two months. Against this background, the THOMSEN GROUP developed the first discount fitness concept. Soon to be found throughout Europe, wellyou succeeds where others fail. While the competition wins only 15% of new members, wellyou acquires much more than 60%. With a monthly price of only 16.80 Euro. With the highest quality and pleasant members, wellyou is deemed to be the success concept.
We will gladly send you further information.
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