Healthiness is
a market with future.
While nearly 15% of habitants from other European nations go to a gym, less than half that amount of Germans are visiting one. Therefore these first-time members are the most important target group. These target groups don’t like „muscle factories“ and usual prices are too high, especially when one stops excercising for a couple of months.
Using this background the THOMSEN GROUP has developed the first discount-fitness concept. Soon to be found in all of Europe, wellyou accomplishes what others can’t. While the competition only acquires 15% of first-time members, wellyou manages to get far more than 60%. With a monthly fee of only Euro 16.80. wellyou counts as the formula for success, combining highest quality and enjoyable atmosphere.
The product concept: State-of-the-art, high class equipment. Huge equipment park. Cleanliness. Friendliness. But radically performance orientated: Introduction to training facilities, yes. But no courses, no sauna. Even the shower is being charged for.
Further examples of the product-P.
GreenCity The first city of responsibility in the world. (Zurich)
Panasonic Worldwide everything that connects to a power outlet.
Rheinmetall The first city of entrepreneurs in the world.
Sevens The first successful vertical shopping mall in Germany.
Zeilgalerie The most famous shopping center in Germany. Soon: Zip-Shopping.




