The THOMSEN GROUP has developed the following price strategy:
wellyou’s low price of Euro 16.80 is unrivaled. (The competition charges between Euro 49 and 99 per month). Even the initial trial introduction is for free. And even the one-time admission fee of Euro 19 is up to 75% cheaper than the competition.

The only problem during the opening of the first outlet: The radical low price strategy (of the firstmover) made the customers doubt the trueness of the price during the opening weekend. The share of sales on these days was devastingly low. But this is long forgotten. Today every opening makes record numbers for the number of applications.